Behind the studio

Jennifer Stoppel, Creative Director and brand consultant, photographed in black and white for her About page.

“For me, great design is about asking the right questions, seeing opportunities others might miss and creating work that feels thoughtful, connected and built to last.”

Jennifer Stoppel (Kiwi, German and a little bit Swedish) heads up Laga. She has spent over fifteen years inside some of Germany’s top-ranking agencies, leading a design team since 2020 and growing it well beyond its brief. Along the way she picked up a career with breadth: publishing, advertising, branding, events, PR, videography and more. 


That breadth is the point. Jennifer understands businesses in all their complexity, because she’s built all the touchpoints herself: the website, the story, the space, the strategy. And she knows how they’re supposed to fit together. She brings the human touch: loyalty, fast thinking, dedication and the instinct to know exactly which parts of a complicated brief matter. Based in New Zealand, open to the world, Laga is for conventional businesses ready to become anything but.