Behind the studio

Jennifer Stoppel, Creative Director and brand consultant, photographed in black and white for her About page.

“Design is the bridge between what a business stands for and what people experience.”

Jennifer Stoppel (Kiwi, German and a little bit Swedish) heads up Laga. She has spent over fifteen years inside some of Germany’s top-ranking agencies, leading a design team since 2020 and growing it well beyond its brief. Along the way she picked up a career with breadth: publishing, advertising, branding, events, PR, videography and more. 


That breadth is the point. Jennifer understands businesses in all their complexity, because she’s built all the touchpoints herself: the website, the story, the space, the strategy. And she knows how they’re supposed to fit together. She brings the human touch: loyalty, fast thinking, dedication and the instinct to know exactly which parts of a complicated brief matter. Based in New Zealand, open to the world, Laga is for conventional businesses ready to become anything but.