Client — Beam Suntory
Role — Creative Director
Date — April 2019Haku — Launch Experience
To launch Haku, Beam Suntory's Japanese craft vodka, an exclusive brand experience was created for partners, media and influencers. The challenge was to create an environment that embodied the brand itself, translating Haku's Japanese heritage, craftsmanship and purity into a physical experience.
As Creative Director, I developed the spatial concept and led the creative direction for the launch, designing and styling the experience from concept through to execution. This included the display structures, material palette, props and environmental details, ensuring every touchpoint reflected one cohesive brand story.
The result was a launch experience where the space became an extension of the brand itself. Every design decision, from materiality and lighting to composition and styling, was carefully considered so the atmosphere reflected the character of Haku, allowing guests to experience the brand before they experienced the product.
