Client — Facebook
Role — Creative Direction & Brand Experience
Date — 2019Facebook –
Mehr Gemeinsam
As part of Facebook's Mehr Gemeinsam ("More Together") Christmas campaign, more than 30 musicians from Facebook Groups across Germany came together to perform alongside established artists at Hamburg's historic Laeiszhalle. The creative challenge was to design a festive stage and event experience that brought the campaign's message of community and connection into the physical world.
As Freelance Creative Director, I led the spatial design and creative direction for the event, developing the stage design, lighting concept and key visual rollout, alongside the event branding, press wall, signage and styling throughout the venue. Every touchpoint was designed to create a cohesive experience that celebrated connection and togetherness.
The event transformed Facebook's digital community into a shared live experience, creating a warm and memorable environment where online connections became real-world moments.
